2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
I have been hooked on chairs for about 20 years, when without realizing what we were doing, we bought two white Wassily chairs before returning from Mexico and back to Costa Rica. They were designed in 1925 by Marcel Breuer and we [...]
In the transformation of Tribu into DDB, effective from January of next year next year, I have known since early May Juan Carlos Ortiz, president of DDB Latina. Ortiz, president of DDB Latina. In this interview in June in Cannes, there is [...]
A few weeks ago I had the opportunity for a one-on-one meeting with Kevin Roberts, global CEO of Saatchi Saatchi and creator of Lovemarks. It was 45 minutes of love and respect for the man who has most influenced my professional life, [...]
A few days ago I received an unexpected invitation: “We would like to invite you to be the blogger of the month in SoHo Magazine online “, said the text of the message written by Daniella Fernandez. Then she then detailed the [...]
Tribu and DDB have decided to join forces in Costa Rica to add strengths and build together the future of the company. This new partnership will begin in 2010 and promises an important evolution with more opportunities, both for clients and for [...]
Today I posted this quote on Twitter: “Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.” by John Wanamaker. Living in a permanent state of gratitude is an idea that is gaining more [...]
The new building under construction to house Bosz Digital is simple and deliberately balanced. It is Tributo, honoring transformation, creativity and innovation. Next to Tribu, in San Antonio de Belen in Costa Rica, this will be the home of young talent and [...]
Si tenés 28 años o menos, estás en creatividad gráfica, redacción y/o digital, tenés que participar en el Concurso Nacional para Jóvenes Talentos: Young Lions 2012 organizado por Comunidad y patrocinado por La Nación. Organizáte en dupla, preparate para ganar y te [...]
Last night we met Ferran Adrià, surely the most influential chef in the world. He was brought to Costa Rica by Telefónica and true to his message, they shared it. If you are like me, who until recently knew practically nothing about [...]
We have started a new adventure and today we are heading to the new facilities for Bosz Digital. Far from being a walk in the park, or a demonstration of strength, power or courage, it is simply another debt. That is, totally [...]
With a little luck, your own composition could be among those chosen next Monday in commemoration of that memorable protest. It was at the Amsterdam Hilton by John Lennon and Yoko Ono. Click now and connect with Piano for Peace, by Tribal [...]
Ever since I started in advertising I have heard of Tony Fergo. Today I have the immense honor and the joy of being his friend. Also his fan, his admirer and his tico follower in all his creativity and energy. Among the [...]
