2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
When you count the years in decades and one or two are no longer enough, it is time to recognize the ball or pineapple, whatever you want to call it, but clearly the amount of time that has accumulated as in my [...]
I spent 10 years of my life at McCann-Erickson, from the first as an advertiser to the last as an employee. Today I have little left of that company, as I have changed and so has McCann. However, the affection and appreciation [...]
Hold a focus group.
I came across on our YouTube channel, TribuTV, this very simple video that we used when we were Consumer and then adapted when we called ourselves Tribu. I was struck by the words chosen years ago, because today they are in the [...]
Take a look at this video and let me know what you find unusual. It’s a look at North Point in Alpharetta, Georgia and a talk that has one simple difference: the speaker is on video. That’s right. The video church [...]
I am so amazed by the events of the last few days, that I am still stunned and with nothing to say. Here I leave it and in the midst of it all, amazed at the peace that comes from friendly, companionate [...]
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With really good prizes, La Via Costarricense has launched a new opportunity to participate in the design of La Costa Rica que Querés. I invite you to participate!
Brands that discover their higher purpose are those that transcend and make a big difference. From those that ignite innovation to those that celebrate victory, from those that fill the world with happiness to those that propose life as a journey. With [...]
Last night I was entertained for a while with Animoto, the photos of the meeting we had in August with young professionals in Santa Ana and good music in the background. Great therapy to keep the focus on what has us in [...]
“Carpe Diem“, “Oh Captain, my Captain!”, “I don’t want a product of the environment, I want the environment to be a product of me”, “what you do in life, echoes in enternity” and so much more that comes from…. the movies! Influence [...]
A different way In Costa Rica, it’s even scary to propose! The fable of the pots of lobsters in boiling water could not be truer. While the German or gringas would all be saved, in a collective effort to get out alive, [...]
