2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
With Gold, Silver and Bronze for DDB in the first two and JWT in the third, Costa Rica accumulated a total of seven Lions in just one year between the 2008 and 2009 Cannes festivals. During the conversations of the last hours [...]
With no confirmation of any kind, “Let’s Recover Peace” sounds strong for Gold at Cannes, so we are extremely excited to see another creative team on the main stage of the creative advertising world picking up a Gold Lion. If last year [...]
The first Costa Rican duo to compete at Cannes this week in the Young Lions Competition took home a spectacular Silver medal, after the pair from Portugal who won Gold. Maia Livov from Tribu and Jennifer Caldwell from Leo Burnett have achieved [...]
With excellent possibilities of Lions for Costa Rica, JWT and DDB managed to advance with their best work to the short list in their categories, so that two of the eight Costa Rican agencies participating continue with options to bring statuettes back [...]
I intend to share experiences with the sole purpose of connecting with the talent and passion that inspires deep down, of artists like Deredia on the world stage from Rome, as well as any moment, person or circumstance that reminds us how [...]
Today we barely arrived in Rome and in the cab to the hotel we passed in front of the Roman Colosseum, which was the backdrop for three monumental sculptures by our compatriot and friend, Jorge Jimenez Deredia. What a pride for Costa [...]
I am convinced that each one of us can contribute to making the world a better place, even at the risk of sounding cliché. We can do it in our homes, in the community we live in, in the country we live [...]
A few days ago I published a post with the campaign of the moment by Dove, called“Sketches“. It has been so well received that it is among the most shared in the world. However, there is another idea from the same brand, [...]
The new advertising creative year has just begun and we are already counting down. So, how about if we all agree and go to 2014 to repeat Lions? In 2008 a Costa Rican agency won the first Cannes Lions, which are something [...]
Every problem is an opportunity. Every limitation is a possibility. Every aspiration can be a realization. Every person can achieve their goals, of course, if you pay the price with discipline, sacrifice, passion and commitment. When I learned about the super humanity [...]
Since last week we have migrated my blog to La Nación, the main media in Costa Rica. Check it out. Periodically we will be uploading the published entries, so that the archive, which to date has more than 1,500 entries, will continue [...]
Nike has done it again, now with a particularly powerful idea: find your greatness. Instead of just applauding sports idols, what if we decided to get moving and start our own? The winning case is on the Cannes Lions site just a [...]
