2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
What can we expect from the next festival in Cannes for Costa Rica? Perhaps as much as we can expect from a National Soccer Team in a World Cup, or perhaps as much as we have seen from a Costa Rican swimming [...]
When I worked as an announcer (beep) in Noticias Monumental, many years ago I used to send a beep from my Casio to send a signal through the microphone. Everything (beep) had a very nice meaning and I did it with illusion, [...]
The neglect in which I have had my blog, the tweets and even the kilometers on the streets have a simple explanation: I’ve been very busy! However, before a complaint with a tug of the ear today, I’m typing again in this [...]
A few years ago Serrat said in a concert that the only way to overcome temptation is to surrender to it. Many laughed out loud, assuming it was true. However, in the joke lies the trap, for there are mistakes and there [...]
Congratulations to the participants and the winners. Congratulations to Lilli González and Ascap. To the Círculo de Creativos de Costa Rica, thank you for your professionalism and dedication. To the sponsoring agencies, thank you for going the extra mile. To La Nación [...]
I am delighted to share with everyone the finalist works of the creative duos competing for a space in Cannes. The only thing is that for the moment I haven’t identified which ones belong to whom, and for this reason, I’m only [...]
Next month will be the meeting of representatives in London, to continue to ignite the excitement of Cannes in our country. In the video summary of 2012, I was delighted to see, from left to right, Rebeca Barzuna, Javier Mora, Adriana Duarte, [...]
Respect improves life, and for this reason, it is better to take each step like eating fish: very carefully! If an advertising client is going to invest a dollar or a hundred thousand, be it a soft drink, a bank or a [...]
La Via Costarricense is turning out to be a new and happy experience in my life. As a powerful opportunity for positive influence, the sum of resources, energy, ideas and proposals are focused on redefining the direction of the country in an [...]
A monument to entrepreneurship: today I posted my first idea on the Costa Rican Way. In the following days I will be posting more ideas, while I take this opportunity to invite you to upload yours. The following is the text placed [...]
In a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or regress. When referring to [...]
There is hardly a worse monopoly than that of truth. Those who assume it or those who make it their own become walls of obstruction, blockage and stagnation. They usually do not visualize the cause, do not notice the flaw and ignore [...]
