2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
If you are 18 to 28 years old and have the necessary credentials to advance, I invite you to participate in the Young Lions both in print and film. In the interview on Channel 7, Lilli González represented Ascap.
The country’s advertising agencies have entered more pieces in Cannes than ever before, and for this reason, I am excited to share today’s information regarding the data issued by Cannes Lions. JWT and DDB are the agencies that have completed the most [...]
We present the three new versions for Salat, already entered in Cannes, in addition to the Hospital and Postman versions that won in Pregonero and Volcán. These three new pieces, developed by the same creative team at Tribu Saatchi Saatchi, complete a [...]
At the 6th hour, darkness came over the whole land, until the 9th hour. Don’t miss THE FINAL HOURS, a message in English by Andy Stanley, especially relevant in these days of Semana Sana and even more for the rest of life. [...]
My body takes me from a to b, although the route is in my mind. I love running. And even more so in company.
Tonight we gathered a group of twitters in Tribu, invited by Rogelio Umaña and his fascinating idea: gorileo.tv. Thus, with a live audio and video webcast, hundreds of people entered the address www.gorileo.tv or www.seetheworlddigital.com and enjoyed a pleasant, entertaining and fine [...]
The remarkable and competent government authorities have reported that the new country brand, Esencial Costa Rica, was achieved with a process that began in 2008 and whose cost amounted to $650,000 dollars. Therefore, the first thing I must say is that by [...]
The creative advertising world applauded “ The Most Popular Song” at Cannes 2012, awarding it Lions and a Grand Prix. Because a simple idea can be powerful enough to influence a country, make a difference and contribute to making it a better [...]
A few days ago I published a note that claims that creativity that wins at festivals is 7 times more effective, according to the Gunn Report. That is to say, advertising creative awards, such as Cannes, Ojo, Volcán or Pregonero, nowadays have [...]
First of all, I remind you of Zanders’ rule #6: don’t take yourself too seriously. Then, the question always jumps to a simple “and what are the first 5 rules?”. The answer then is to be expected: they don’t exist and it [...]
Every day, advertising influences the world intensely, profusely and repeatedly with creative ideas to change the world. The Cannes Lions International Festival of Creativity and the Bill Melinda Gates Foundation know this, and have teamed up to promote the use of creativity [...]
If you are not, let’s assume that you are among the general public, and not a puclicist, advertiser or any media or digital media. So, with everyone leveled up as busy people going about their happy lives, is there anyone out there [...]
