2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Technology is the most powerful accelerator in advertising creativity. Brands around the world are proliferating and next June Cannes will have more cases that prove this to be true. The speed of change is only increasing and today it is reckless. Let’s [...]
The future begins today, as a phrase could rightly be described as trite. However, it reflects a powerful truth that I do not recommend ignoring (it can be very expensive!). That’s right, the future will be nothing more or less than the [...]
In the year in which Apple celebrates 30 years of having launched Macintosh to the world, a new Apple commercial has come to fill our spirits with poetry. This time it is with the text of an excerpt from the movie Dead [...]
My maternal grandfather’s name was Clemente Alpírez Garay. I never knew him because he died in 48 when he was the victim of an ambush. He was shot while shouting “viva viva” to Don Pepe on his way back to the house [...]
From last year we found extraordinary examples to persuade you to invest in creativity, production and talent, if you are one of the people in charge of a brand. That brand could be a mass consumer brand, such as Red Bull or [...]
2014 brings us thousands and perhaps millions of blogs, tweets, images, videos and more, with proposals to make 2014 the best year ever. However, nothing will happen in the next 12 months that will surpass the upcoming World Cup in Brazil in [...]
We are so convinced that we live in the Switzerland of the Americas that many do not want change or NAFTA. We live such a pure life, that there is no shortage of those who have no interest in competition, legitimate self-improvement, [...]
In the United States, as in any country, brand counts more than politicians and analysts are willing to acknowledge. And in this case, in 2008 it will be Hillary Clinton who will win the elections, in my personal opinion, because she is [...]
A few years ago, a book fell into my hands and I did not pay much attention to it, initially. However, it is enough to take its teachings from nature to understand: the light of a sunny day is diluted by the [...]
Sometimes we keep them, sometimes it’s too late… Let it not happen to us. Let’s be careful that with our attitude we don’t want to stop others from showing and sharing them. Video received by mail, I don’t know the origin, but [...]
Today is a Sunday like any other Sunday. We still wake up in the morning, get up to the bathroom, brush our teeth and start the day, however, at a different pace than a weekday, more leisurely, more relaxed and somewhat serene. [...]
Sisomo stands for sight, sound motion. And it has been created by Kevin Roberts, the Global CEO of Saatchi Saatchi, and his team around the world. The idea is simple, and states that in the age of screens, we are obliged to [...]
