2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
A few hours ago we started the meeting of representatives, and since the first presentation we have begun to take note and learn from what is being done in the world to promote the festival, and as a consequence, advertising creativity. At [...]
Today we arrived in London for the first meeting of Cannes representatives attended by Costa Rica, and on its behalf, Manolo Gavilán from Ogilvy and myself. I guess because the festival’s headquarters are located in London, they prefer to convene their representatives [...]
The Osa is home to 2.5% of the planet’s biodiversity, our land is in everyone’s blood and now we wear Osa on our skin. A few days before presenting the second collection of tattoos, we are pleased to present a simple video [...]
All over the world, agencies that come to play hard at the Cannes Festival prepare their pieces well in advance. In fact, at this moment they are already producing the ideas chosen in the last weeks, in order to have all their [...]
2014 brings us thousands and perhaps millions of blogs, tweets, images, videos and more, with proposals to make 2014 the best year ever. However, nothing will happen in the next 12 months that will surpass the upcoming World Cup in Brazil in [...]
In October 2010 I accepted an invitation from Google to attend a meeting in Scottsdale, Arizona. Its name intrigued me from the first moment and then completely captivated me: Zeitgeist. On YouTube I found a summary of that experience, which in some [...]
In November 2009 a lifelong dream came true, when I was able to see and photograph the great Mount Everest from a distance. I did so from the Kalapatar, which although it reaches an elevation of 5,550 meters in elevation, in the [...]
On Incae ‘s last visit to Tribu DDB, who rightfully become a tribe for life, at the close of the activity I was asked, “Did you know that there is another Tribu Group?”, and of course my answer was negative amidst immediate [...]
The country would be different if instead of a parliament we had an ombudsman(I heard this from Otto Peraza a few years ago). If we were given two ears that listen and a mouth that speaks, wouldn’t that be a clear and [...]
You will probably agree with me that we live between poles. Whether you like them or not, whether they shock you a little or too much, whether they attract you or bore you, life goes inexorably between one pole and the other. [...]
