2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Today is Friday the 13th and I’m in Montevideo. I’ve been watching commercials for hours and enjoying this opportunity to judge at the Ojo de Iberoamérica, with the DVD they sent me on my laptop and a Diet Coke without ice, while [...]
The upcoming Volcán, an advertising contest organized by ASCAP, the Costa Rican association of advertising agencies, could be a turning point, a milestone in our creative history, a point to trigger a breakthrough, leaving behind the past and defining together the future. [...]
This wonderful story told in an innocent Iranian production, became a worldwide success with nominations and awards all over the world. It is easy to recognize that big budgets are not needed when an idea is so wonderfully powerful. This film should [...]
Starting Movie Reviews integrated to the blog, I invite you to include your recommendations. On my side and my first, I have to include a story that takes place in Mongolia, unusual, unique and surprising. Its pace is slow, however, it is [...]
In only 6 days of the month of October, A Fuego Lento has received 2,143 visits, with an absolute majority of those visits going to the image of the Truchiles, with a second place in the article It is preferable NOT TO [...]
A friend left today. Lucio: “See you soon, pata, count on me when it’s my turn”. Sincerely hurt by his sudden departure, I send a big hug to his brothers, his parents, his wife, his children, to everyone in his family, as [...]
With less than two weeks until my next marathon, these videos are a marvel for motivation as I write with a cold and torn to shreds from an extremely untimely flu. The variables for a marathon, as for almost everything in life, [...]
When you count the years in decades and one or two are no longer enough, it is time to recognize the ball or pineapple, whatever you want to call it, but clearly the amount of time that has accumulated as in my [...]
I spent 10 years of my life at McCann-Erickson, from the first as an advertiser to the last as an employee. Today I have little left of that company, as I have changed and so has McCann. However, the affection and appreciation [...]
Hold a focus group.
I came across on our YouTube channel, TribuTV, this very simple video that we used when we were Consumer and then adapted when we called ourselves Tribu. I was struck by the words chosen years ago, because today they are in the [...]
Take a look at this video and let me know what you find unusual. It’s a look at North Point in Alpharetta, Georgia and a talk that has one simple difference: the speaker is on video. That’s right. The video church [...]
