2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Respect improves life, and for this reason, it is better to take each step like eating fish: very carefully! If an advertising client is going to invest a dollar or a hundred thousand, be it a soft drink, a bank or a [...]
La Via Costarricense is turning out to be a new and happy experience in my life. As a powerful opportunity for positive influence, the sum of resources, energy, ideas and proposals are focused on redefining the direction of the country in an [...]
A monument to entrepreneurship: today I posted my first idea on the Costa Rican Way. In the following days I will be posting more ideas, while I take this opportunity to invite you to upload yours. The following is the text placed [...]
In a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or regress. When referring to [...]
There is hardly a worse monopoly than that of truth. Those who assume it or those who make it their own become walls of obstruction, blockage and stagnation. They usually do not visualize the cause, do not notice the flaw and ignore [...]
For those who believe in the invisible, the impossible is possible. And for an advertiser like me, a message like the one below can be forgiven the logo. I imagine it is possible to reinvent Costa Rica and raise it to the [...]
So said Ted Turner at the start of Zeitgeist 2010, in an interview that began with Tom Brokaw 1 hour and 2 minutes after the first talks started, while igniting all the batteries in favor of optimism. Here is the full recording [...]
If I had learned to take notes like that… I would have about three doctorates!
Google did a great job with the organization of Zeitgeist 2010 in Scottsdale, Arizona, including attentions and surprises that made the delight, as it was said before, even of the most demanding, among which I am not. Of course, I have to [...]
In the evening we will meet for the first time all of us attending Zeitgeist, organized by Google in Scottsdale, Arizona, just minutes from Phoenix. In the meantime, I’m anxious to get started with tomorrow’s talks and presentations that the battery of [...]
A few years ago a story told me a powerful idea, and today I want to share it with you because it is Children’s Day, in short and simple. I was told that the car of my life should have three passengers: [...]
Sure it’s not going to be a video with thousands of hits or go viral like Charlie bit me, but how we enjoy it at Bosz Digital! Geeks at heart in a project that became an incredibly happy reality. 😉
