2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Coca-Cola has a lot to say, and therefore, we should all listen. Say no more. It’s here for everyone.
David Droga will soon be in Costa Rica for FID, where we anticipate he will tell his story. One that has everything to do with Cannes. Here is a video in the direction of the most important creative festival in the world.
Last night an important group of the country’s businessmen arrived at Tribu for a meeting with José María Figueres, which resulted in a dynamic typical of what today has come to be called a ” conversatorio”. In this private, though not secret, [...]
I think we came to have the longest name among advertising agencies in the world: Consumer Exceptional Nazca Saatchi Saatchi. Those were important years in the construction of the DDB Tribe of today, because everything has its history and what has been [...]
When you add up the years, you add up the experiences, Chivísima! They say that old dogs don’t learn new tricks, which is why I won’t stop taking notes, living, listening, learning and growing. The key ingredient is some humility, knowing that [...]
Strength and honor. The story of a general who became a slave. The story of a slave who became a gladiator. The gladiator who challenged the emperor. It can be your story and it can be ours. I don’t doubt it for [...]
At Tribu we made the decision to become a PPO, a Peak Performance Organization, and focus on effectiveness, in the consolidation of a team determined to grow in all areas, in an integrated and synergic way. For this reason, we hired Franklin [...]
They don’t play by the rules and have no respect for the status quo. They change things and push the human race forward. Because those people who are crazy enough to think they can change the world, are the ones who actually [...]
(Originally this was just a simple reply to Jorge’s comment on Clandestina, but after finishing it I decided to post it as a topic, see why) With your permission tocayo….. Thank you very much for your comments, good wishes and the time [...]
Today is a holiday in Costa Rica and because of this, we are not working. As a consequence, in this blog… neither am I.
