2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Today I woke up with the Ode to the Brave, by Juan Carlos Ortiz, a friend worth three. Here I leave it for you to enjoy. Ode to the Brave The sages of India said that in life there are always three [...]
One of the brands that we have served in Tribu DDB for more years is Credomatic. For more than 15 years we have shared life, just as Movistar is now proposing. We have done a thousand projects, initiatives and achievements. From the [...]
Welcome Movistar! Last week the billboards came out and today television. Movistar has come to applaud the country they come to with a sincere and affectionate message to all Ticos and Ticas. It is very true: while many other countries elected an [...]
A couple of days ago I discovered Klout, thanks to the reference made by Rogelio Umaña, Interactive Creative Director at Tribu DDB, known worldwide as @gorileo. No more and no less than a digital influence meter, that’s Klout. The variables it crosses [...]
Almost by accident I came across this company on the net a few days ago: Saddleback Leather Co. Without having the slightest idea of its existence, it caught my attention because of its leather products, full of personality, strength and tradition. Then [...]
On the same day that the Community announced the Effie, La Nación confirmed the next Pregonero with its newsletter inviting pre-registration. This is the image that accompanied the message. In Tribu we suffer with the Pregoneros, as they have usually been difficult [...]
Advertising agencies are solely responsible for the proliferation of workshops, in-houses and free-lancers. As long as we continue to focus on making quick and cheap ads, we will not be making any difference and we will continue to perpetuate ourselves as just [...]
It’s hard to find a business category that doesn’t have most of its members… pants down. With discounts, offers, returns, or the worst of all, with the lowest price, many try to compete and win. Advertising is no exception and because of [...]
