2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Many times we spend our time complaining about something we don’t like or we simply let it go and settle for “what we have” without realizing that we can change things. This is why I want to share with you these tips [...]
The Birth of an Idea Today, Guatemala is living one of the toughest moments in its history, only a few days away from its upcoming and consequential elections, alongside corruption scandals that implicate President Pérez Molina. The uncovering of a network of [...]
A few days ago I heard from a disgruntled young professional about the imminent sale of his mother’s grocery store where he worked. “I have a life ahead of me,” he argued in opposition to the transaction, because in his view, the [...]
A Story of Evolution Some 28 years ago, I began what today is known as a startup, loaded with technology, creativity, and dreams, amid the challenges involved in carving our place among 50 advertising agencies. From a room in my parents’ house [...]
An Event You Can’t Ignore In our country, the region and around the world, most professionals are unfamiliar with Cannes Lions. This is either because they do not know that it exists or because they have the wrong idea about what this [...]
Awards to Excellence The International Creativity Festival Cannes Lions is a name that is no longer enough to describe and adequately name this event. That is why, I believe it offers not a double but a triple shot of inspiration, because it [...]
With less than two weeks until my next marathon, these videos are a marvel for motivation as I write with a cold and torn to shreds from an extremely untimely flu. The variables for a marathon, as for almost everything in life, [...]
When you count the years in decades and one or two are no longer enough, it is time to recognize the ball or pineapple, whatever you want to call it, but clearly the amount of time that has accumulated as in my [...]
I spent 10 years of my life at McCann-Erickson, from the first as an advertiser to the last as an employee. Today I have little left of that company, as I have changed and so has McCann. However, the affection and appreciation [...]
Hold a focus group.
I came across on our YouTube channel, TribuTV, this very simple video that we used when we were Consumer and then adapted when we called ourselves Tribu. I was struck by the words chosen years ago, because today they are in the [...]
Take a look at this video and let me know what you find unusual. It’s a look at North Point in Alpharetta, Georgia and a talk that has one simple difference: the speaker is on video. That’s right. The video church [...]
