2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Today we have celebrated in Cannes a new Lion for Costa Rica for jotabeqú and its extraordinary case “Virtual Pilgrimage” for the Catholic Church, although I am still dying to see which was the case that could have taken away the gold [...]
Where does Inspiration come from? By David Harris After decades of searching for sources of inspiration, David looked to history to find his sources. Inspiration actually comes from inner breathing. He mentioned Sigmund Freud and Carl Jung with their contributions of inspiration, [...]
And it happened! At Tribu, we had not known for weeks how many fingers to cross for our only bet in Cannes: Six Thousand Colors by Protecto. When I arrived at my room a few minutes ago, after a scenic 12 and [...]
Direct from the Cannes Lions Festival, we include the complete lists of the entries that have entered the short-list, where JWT stands out with 3 “The soundtrack of a movie you will never see” and jotabeqú with 1 shortlist precisely for its [...]
Today, Sunday, minutes after the Tribal DDB presentation that I’ll discuss later, Sapient Nitro kicked off their afternoon presentation videos with this one that has nearly 80 million views on YouTube and led them to say that brands need free hugs too. [...]
Live from Day One at Cannes Lions 2010 Read this email online <https://list.canneslions.com/t/293633/10788508/3206/0/> Cannes Lions 2010 kicked off this morning, and we are reporting live from the Festival this year, with interviews, video highlights from the programme and insights into the winning [...]
Next month will be the meeting of representatives in London, to continue to ignite the excitement of Cannes in our country. In the video summary of 2012, I was delighted to see, from left to right, Rebeca Barzuna, Javier Mora, Adriana Duarte, [...]
Respect improves life, and for this reason, it is better to take each step like eating fish: very carefully! If an advertising client is going to invest a dollar or a hundred thousand, be it a soft drink, a bank or a [...]
La Via Costarricense is turning out to be a new and happy experience in my life. As a powerful opportunity for positive influence, the sum of resources, energy, ideas and proposals are focused on redefining the direction of the country in an [...]
A monument to entrepreneurship: today I posted my first idea on the Costa Rican Way. In the following days I will be posting more ideas, while I take this opportunity to invite you to upload yours. The following is the text placed [...]
In a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or regress. When referring to [...]
There is hardly a worse monopoly than that of truth. Those who assume it or those who make it their own become walls of obstruction, blockage and stagnation. They usually do not visualize the cause, do not notice the flaw and ignore [...]
