Ignoring the Cannes Lions is like Burying Our Heads in the Sand
An Event You Can’t Ignore In our country, the region and around the world, most professionals are unfamiliar with Cannes Lions. This is either because they do not know that it exists or because they have the wrong idea about what this summit of creativity and innovation is all about. Whatever the reason, ignoring Cannes […]
Inspiration, Inspiration, Inspiration
Awards to Excellence The International Creativity Festival Cannes Lions is a name that is no longer enough to describe and adequately name this event. That is why, I believe it offers not a double but a triple shot of inspiration, because it injects and infects forever with only the best. Some seem to think that […]
Would You Like to Be a Whale Shark?
There is Always Competition “I would like to be a whale shark,” exclaimed that wonderful little boy when I asked him to tell me which animal he would have liked to be. Tenderly moved by such a singular response, it didn’t take me long to ask why. And his explanation was even more fascinating and […]
We Are Not Exempt – It’s Innovation or Extinction
Innovate or Die The conventional view of business holds an arguable principle: “grow or perish.” Due to the usual transactional, incremental, and certainly linear attention within companies, it would seem to be true and sufficient, because we assume things either go up or down. From this perspective, the board that reviews a 5% budget increase […]