Cannes 2011 just around the corner
This year Cannes is not over yet and it is already impossible for me not to think about the next one. After five festivals, it is becoming clearer to me every day the cyclicality, the turn of life, the 365 days, the time here and the time at home, everything to understand that in a […]
Unlocking the power of mobile. Initiative
Mobile adoption is happening in a thousand ways, but there doesn’t seem to be a clear path, so there is a global obsession to take advantage of it. The context and location of mobile makes people use it more than a computer. Initiative conducted research among 8,000 users worldwide to understand trends in the use […]
jotabequ won Silver Lion at Cannes
Today we have celebrated in Cannes a new Lion for Costa Rica for jotabeqú and its extraordinary case “Virtual Pilgrimage” for the Catholic Church, although I am still dying to see which was the case that could have taken away the gold it deserved. However, I recognize that maybe it is gluttony on my part […]
Inspiration by Wunderman
Where does Inspiration come from? By David Harris After decades of searching for sources of inspiration, David looked to history to find his sources. Inspiration actually comes from inner breathing. He mentioned Sigmund Freud and Carl Jung with their contributions of inspiration, muses and even drugs, in a proposal that wondered if there is a […]