Tribu DDB with Finalist in Cannes
And it happened! At Tribu, we had not known for weeks how many fingers to cross for our only bet in Cannes: Six Thousand Colors by Protecto. When I arrived at my room a few minutes ago, after a scenic 12 and a half kilometers running by the sea in the direction of St. Tropez, […]
Lions Live and PR
Direct from the Cannes Lions Festival, we include the complete lists of the entries that have entered the short-list, where JWT stands out with 3 “The soundtrack of a movie you will never see” and jotabeqú with 1 shortlist precisely for its famous Virtual Romería (https://www.romeriavirtual.com/cannes/). From Central America we found a short list for […]
Sapient Nitro started with Abrazos
Today, Sunday, minutes after the Tribal DDB presentation that I’ll discuss later, Sapient Nitro kicked off their afternoon presentation videos with this one that has nearly 80 million views on YouTube and led them to say that brands need free hugs too. With a beautiful introduction related to ice cream, a product that only happiness […]
CANNES 2010: PREDICTIONS
The Cannes Lions is coming once again and although the word that will be said the most is digital, the Film category will surely be again the queen of all and with fabulous winners like the ones we can already anticipate. Check this out: Of all that’s expected at the upcoming Cannes Lions festival, the […]