MESSAGE FROM THE CATHOLIC CHURCH
Today I received the link to this video and it really touched me, even though I was raised as a child in the Methodist church. And as I firmly believe that Jesus is who He said He is, I also believe in different possible routes to reach His destination, if we follow the direction we […]
ASCAP REINVENTED
At the end of 4 years as president of the association, I leave satisfied, grateful and excited, because together with all the associates and especially with my colleagues on the Board of Directors, we reinvented Ascap. Until very recently, the Costa Rican Association of Advertising Agencies was not open to other commercial communication companies, as […]
IN GUATEMALA IT WILL BE TAIER + TRIBU + DDB
. After several weeks of conversations, we reached an agreement with el taier in Guatemala that has us all excited and on fire. At the end of the process, sharing at Bacchus in Santa Ana and the good taste of an excellent red wine, we reviewed the final details and made the decision to move […]
THOSE THAT WITHDRAW AND ABANDON
Often the enemy is in ourselves. And indeed, agencies that have decided to pull out or quit are sending a message: deterioration, lack of leadership, lack of direction, fear of losing, that they have nothing to compete with, lack of creative, internal crisis, decline, some of them, all of the above, or well, yes, maybe […]