NON-COMPETING AGENCIES
All advertising agencies compete in the market, although only a few compete in local, regional or global creative festivals. And although it is not a rule, those that are confirmed as winners through creative competitions are generally more successful. Just as no one likes to be in the wrong restaurant, no talented creative likes to […]
DDB TRIBE SEEMED IMPOSSIBLE
Sometime in late 2008, Diego Garcia and I joked at Tribu thinking about the spectacular combination that would be achieved if it were possible to add Tribu to DDB. We entertained the idea for a moment and put it in the basket of nonsense, as it simply seemed impossible. When in April of last year […]
FROM TODAY TRIBU IS DDB
We started talking since April and finally today we are officially DDB. As a Christmas present and precisely on vacations, now DDB in Costa Rica will have five letters in front of us: Tribu. Encouraged by this new stage in our lives, I think it would be crazy to be called Tribu and not be […]
CANNES WITH NEW POLICY TOWARDS FRAUDSTERS
“We’re about celebrating the good, not about denigrating the bad,” said Terry Savage at the last meeting of Cannes representatives in London. At the same time, he returned to the subject of scams to review Cannes’ new policy on this much-debated issue. As President of the Cannes Lions International Festival, however, he clarified that his […]