McCANN TURNS ON
I spent 10 years of my life at McCann-Erickson, from the first as an advertiser to the last as an employee. Today I have little left of that company, as I have changed and so has McCann. However, the affection and appreciation for the firm, many friends who are still there as the memories of […]
HOW TO KILL AN IDEA?
Hold a focus group.
CONSTANTLY EVOLVING TRIBE
I came across on our YouTube channel, TribuTV, this very simple video that we used when we were Consumer and then adapted when we called ourselves Tribu. I was struck by the words chosen years ago, because today they are in the DNA of our company. When we learn about business in school, we usually […]
WHAT’S DIFFERENT?
Take a look at this video and let me know what you find unusual. It’s a look at North Point in Alpharetta, Georgia and a talk that has one simple difference: the speaker is on video. That’s right. The video church in the United States has become the perfect model for harnessing the best […]