Marca País responds to criticism received
In attention and appreciation to the courtesy of the response published in the Costa Rica Esencial website, I allow myself to copy/paste it and leave it here for the consideration of the readers of“A fuego lento“. I have allowed myself to add a comment at the bottom. ____________________ ANSWER TO DON JORGE OLLER Jorge Sequeira […]
Criticism of the new country brand: Essential Costa Rica
The remarkable and competent government authorities have reported that the new country brand, Esencial Costa Rica, was achieved with a process that began in 2008 and whose cost amounted to $650,000 dollars. Therefore, the first thing I must say is that by all accounts the process has been impressively slow and definitely expensive. Then I […]
The most popular song came to transform
The creative advertising world applauded “ The Most Popular Song” at Cannes 2012, awarding it Lions and a Grand Prix. Because a simple idea can be powerful enough to influence a country, make a difference and contribute to making it a better place. So if a brand is going to spend a dollar or a […]
Effie Awards honor creative effectiveness
A few days ago I published a note that claims that creativity that wins at festivals is 7 times more effective, according to the Gunn Report. That is to say, advertising creative awards, such as Cannes, Ojo, Volcán or Pregonero, nowadays have serious data that support their direct relationship with better results. Thus, the evidence […]