Is there such a thing as the perfect man?
First of all, I remind you of Zanders’ rule #6: don’t take yourself too seriously. Then, the question always jumps to a simple “and what are the first 5 rules?”. The answer then is to be expected: they don’t exist and it doesn’t matter. Secondly, I want to confirm that the perfect man does not […]
In search of creative ideas to change the world
Every day, advertising influences the world intensely, profusely and repeatedly with creative ideas to change the world. The Cannes Lions International Festival of Creativity and the Bill Melinda Gates Foundation know this, and have teamed up to promote the use of creativity by the world’s advertisers and communicators to solve global problems . How have […]
Award-winning creativity is 7 times more effective
If you are not, let’s assume that you are among the general public, and not a puclicist, advertiser or any media or digital media. So, with everyone leveled up as busy people going about their happy lives, is there anyone out there who wants to be bored? This is how far I hear the answer, […]
25 years of Montessori in Costa Rica
Exactly 25 years ago today, Alexandra Franco opened the doors of the Casa de los Niños Montessori in Escazú, the kindergarten that today is called Hometwo. This long journey triggered the modern Montessori movement spread throughout the country in early childhood education. At this point some may ask: What does this publicist know about this? […]