TRIBE IN THE DIRECTION OF LOVEMARK
We took on the idea as our own in 2001, when in Auckland, New Zealand, Kevin Roberts shared his idea with us. In April 2003, we presented it publicly in an unforgettable presentation at the gray building site of the top floor of Plaza Roble, when we decided to move it from an idea to […]
TRIBE: 14 VOLCANOES AND AGENCY OF THE YEAR
With the best Tribe in its almost 20 years of existence, last night the Volcán lent us its stage to receive 14 Volcanes, including the Golden Volcán for Graphics, the Volcán for Best Film and Television Commercial, the Golden Volcán for Best Work of the Festival and the Golden Volcán for Agency of the Year. […]
IT’S VOLCANO NIGHT
With great expectation and excitement, as well as admiration and respect for the work of the entire ASCAP team, today is the night of Volcán in Costa Rica, the most anticipated creative advertising contest of the year. Without further ado, before knowing the results, a sincere congratulations to Lilliana Gonzalez, executive director of ASCAP, to […]
A VOLCANO WITHOUT FAVORITES
Although Garnier BBDO wants to repeat agency of the year and jotabeqú wants to regain that status, the truth is that next Thursday’s Volcano has no favorites, or as they say, it could be a surprise. Personally, I think it will be difficult to beat Ogilvy and its winning pieces in Caribe, Ojo and Pregoneros, […]