FROM DAY TO DAY TO THE FESTIVAL

Uber benefits

I fully identify with all those who complain about the enormous distance between day-to-day life and what goes to a festival, when it comes to advertising creativity and commercial messages. It would be great if consumer activists united to demand that advertisers and advertisers deliver a creative product that is more entertaining and respectful of […]

CAUTION AT THE END OF THE COMMERCIAL

There are commercials that are ruined at the end, as possibly happened with this example of Unimed, which breaks the smile of its stories in sequence when it reminds us that it was just another commercial. Possibly the announcer was left over, as I suppose it will compete in the festivals where it is entered. […]

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