VOLCANO OPENS UP TO CENTRAL AMERICA
The next Volcán will be open to the participation of all Central America and therefore, it becomes a new regional competitive scenario for advertising creativity from Guatemala to Panama. The vision of a Creative Central America, the strengthening of Fecap, the opportunities in our associations as representatives of the Cannes Lions festival, the possibilities in […]
A SISOMO IDEA BY SAATCHI NZ
This screen breaker by Saatchi Saatchi New Zealand, shows the perfect application of technological resources to add to a brand’s OneWordEquity: unbreakable. The app uses the Mac’s built-in camera, and delivers a fun experience, as well as a lively talking point. If you want to try it on your MacBook Pro or any Apple with […]
PERU INSPIRED BY ITS MAGIC
When Peru won its first lion at Cannes, it did so with this story and this commercial. At its presentation at the Grand Palais, the statuette was accompanied by a standing ovation that validated its delivery and its human reach in every sense. It is important to reiterate the power of an idea, as well […]
THE PATH OF THE CREATIVE COSTA RICA
Let’s be clear: JWT Costa Rica’s feat this year at Cannes is close to unrepeatable. Likewise, the role we played in the Caribbean last February, with 7 agencies winning statuettes, although more possible than four lions with one piece, is equally difficult. Costa Rica’s path to surpass what was achieved in 2008, as of August […]