THE BLACK KNIGHT’S VIRAL ATTACK
With the recent release of the Batman saga, a simply awesome viral campaign was created and at least to me it makes me think about how much we have to learn. The viral consisted of 26 independent but related websites (at least what I have identified), each one with clues and information about the movie, […]
141,800 PAGE VIEWS IN JULY
In a month post-leones and with a deliberate pause in various topics, the blog reached almost 142,000 page views and a lot of tranquility in an experimental space that I continue to enjoy. I don’t know the levels of reach and frequency, touch and feel, influence and trend, and yet, for what it’s worth, the […]
THE TIMES IS INSPIRATION IN INDIA
The Times of India presented a spectacular case in Cannes, awarded and applauded with a standing ovation, because it represents not only a powerful idea, but also reflects the spirit that is to be recognized with Lions and other statuettes at festivals around the world. It is an excellent example, to think big, to really […]
LET’S STOP BEING SWEET
There is a lot of work to do and a lot to do, so let’s stop being so sweet, because any agency, any country, any peasant can take our breath away in an instant. To win you have to focus, and this is the best time to do it. To all, a very happy […]