COSTA RICA IS NOT A PHOENIX
I am not as stubborn as I appear to be. I am firm, because I have to be, but I constantly reflect on my actions, on the policies I am promoting and on the attitudes I am adopting. I have had the honor of holding the office of President of the Republic twice and I […]
WHERE THERE WAS A STAIN, YOUR CLOTHES ARE THERE AGAIN
Procter Gamble is betting on advertising creativity as never before, and it is the same giant that used to accuseocus of squares, defenders of parity, masters of testimonials and demos. After Unilever, Procter sent more executives to Cannes than any other advertiser. And among its sources of winning, seductive and strategic creativity is Del Campo […]