BRIEF INTERVIEW IN CANNES
When you walk around Cannes, it is not surprising that Bob Isherwood, Fabio Fernandez or Pablo del Campo, to name three of Saatchi’s creative figures, are suddenly stopped at the Croissette to ask for autographs, just as it should not be surprising how well known they are and the weight their names carry in the […]
THE BATTLE OF THE SURFACES
In our search for bigger ideas than ads at Saatchi Saatchi, the Battle of the Surfaces, the brainchild of Pablo del Campo, achieved a reach across the globe unprecedented in the history of tennis. These days, and through this channel as well as in the rooms of Tribe, it is my intention to publicize the […]
TINTED LENSES
The lenses we use in life are tinged with subjectivity and perceptions, so there is no quick fix or easy solution in the appreciation of any event, especially those that affect us emotionally. In the theory of knowledge, subjectivity is the property of perceptions, arguments and language based on a person’s point of view, and […]
APPLE: IRRESISTIBLE LOVEMARK
A Lovemark is irresistible and Apple knows how to do it like no one else. Nothing more to say. This is how Steve Jobs presented it in San Francisco. My first personal computer was an Apple IIc, and with it, my first Apple. Many more followed over an uninterrupted span of 13 years. At another […]