A different way
A different way In Costa Rica, it’s even scary to propose! The fable of the pots of lobsters in boiling water could not be truer. While the German or gringas would all be saved, in a collective effort to get out alive, in our country it seems that we prefer to die before helping each […]
It’s like eating fish
Respect improves life, and for this reason, it is better to take each step like eating fish: very carefully! If an advertising client is going to invest a dollar or a hundred thousand, be it a soft drink, a bank or a politician, he better say something that adds, that serves and motivates. Who needs […]
La Via is a great experience
La Via Costarricense is turning out to be a new and happy experience in my life. As a powerful opportunity for positive influence, the sum of resources, energy, ideas and proposals are focused on redefining the direction of the country in an open and participatory process. A few weeks after it began, there are more […]
A Monument to Entrepreneurship
A monument to entrepreneurship: today I posted my first idea on the Costa Rican Way. In the following days I will be posting more ideas, while I take this opportunity to invite you to upload yours. The following is the text placed in the Via. ______________________________________ Let’s celebrate the entrepreneur in Costa Rica. Let us […]