All in good time
Purdy Motor is a client of Tribu DDB as of today. It didn’t happen 20 years ago or 10 years ago, but today. Because even though we tried several times before, finally everything is always in its time. Returning from 5 years with McCann-Erickson Mexico in 1988, at the beginning of the incipient Consumer Publicidad, […]
Sterling to close again
With about 10 kilos more than last year, Bruce Sterling filled Hall D again with thousands of people who came to listen to his closing of SXSW. Too fine a humor for me or too gringo for a Latino, but the first 20 minutes at least made it a torture. He talked about the bad […]
Designing with people in mind
Susan Weinschenk, the brain lady, is not a designer but a psychologist. She came to close the day and SXSW for me with an idea: what makes people click. And the idea is to keep people in mind when designing. She also has a book and it’s called: 100 things a designer needs to know […]
Lens to the future of learning
If one day I were allowed to take on a Ministry, I would certainly choose Education. In no other dimension is it possible to make a greater impact and achieve greater reach than in education. This is why I stayed to hear about the future of learning in the digital age, by S. Craig Watkins. […]