Content is essential today
Jon Wuebben is the CEO of Content Launch and presented at SXSW today. From the first minute he focused on raising the banner of content as the canary in the ointment for all the opportunities of today and tomorrow. However, his approach is complex and extensive, so it is only appropriate for those who want […]
A brand with energy
That’s how we saw the situation about 20 paces away from the group in the photo taken on the sidewalk at the Austin Convention Center. Nothing looked out of the ordinary. As we approached we discovered a sensational situation, cheerful, fun and functional. Fedex had set up nice girls armed with a jacket ready for […]
Better users than consumers
As the years go by, in 2012 it is estimated that 50% of sales will be in digital media. Is it possible? For many people like me, we like to buy more and more online. In fact, Aaron Shapiro argues that no business can survive as an offline business. Just 14 years ago Google started […]
A panel on social currency
Virtual currency is basically a digital medium of exchange. With a business dimension that already reaches half a trillion dollars in the world, we are facing a concept as difficult to understand today as the credit card was 40 years ago. Reynolds, Wheeler, Corpus, Nusser and Higgins conducted a panel at SXSW today that is […]