Advertising reimagined by Google?
Attention! The giant Google is today also a creative agency, working live with clients fascinated to see the innovation it proposes. It has reimagined advertising with its Project Re-Brief? Or is it the same chicken and rice with a different recipe? In a presentation at SXSW this afternoon, Google showed off a breakthrough idea, executed […]
From design to reality
Emily Pilloton presented in the EF Hall at the Austin Convention Center during SXSW and drew us in because of the name of her talk, because she was a TED talker and because she brought ideas worth adding to the moleskin and to this blog. She began by telling us her story and the idea […]
The optimism revolution
I came across this talk and the room was half empty. Then I understood, for at a conference like SXSW on technology and innovation, the topic seemed to be completely out of our interest. And indeed, this turned out to be a surprise without bits and bytes, distant and different. At the front was Eltahawy […]
The power of the unpopular
Napoletano uses fucking like commas, she’s strong, has an impactful personality and says she doesn’t mind losing business, if she loses it because of who she is. I’m 10 feet away from her as she speaks at SXSW and I can’t tell you how intense and emotionally powerful the beginning of her talk was. She […]