What does the Sele teach us?
I had the opportunity to be in the three matches that the Sele lost in the World Cup in Germany. When we were eliminated in the last game against Poland, it was embarrassing to listen with astonishment to the Tico fans chanting “Peeeerras, peeeerras…” when we lost. In the meantime, the stadium was full of […]
Support Luis Guillermo Solis
I made a query on social networks in the form of a comment: “Is it in the national interest that Luis Guillermo Solís does wonderfully in his government. Or are there contrary opinions?” On Twitter it did not take long for the retweets and the little stars indicating generalized agreement. I highlight one of the […]
Keylor Gamboa?
In a few days we will celebrate Mother’s Day again, and as usual around the world, it also becomes a commercial opportunity. Gifts to mothers, celebrations, tributes and hugs also add to the creative challenge to make a difference. In advertising agencies we turn to seek new avenues to communicate, attract and achieve results, while […]
Costa Rica is moral champion of the World Cup
At about 7 p.m. I was about to pay the cab driver for his kind service of 23 reais, when he said a heartfelt “parabens Costa Rica”. I didn’t try to contain my joy for a moment and prodded the conversation to share a little more of his impressions. In his very polite Portuguese he […]