The Sele in Advertising
While in England people are asking for the withdrawal of the advertising that shows their national team disqualified in Brazil, in our country the World Cup fever turns the protagonists into perfect brand ambassadors. In cases as wonderfully outstanding as that of the helmsman, captain, teacher and leader of the National Team, Jorge Luis Pinto, […]
Oscar Arias turns the world upside down in a commercial
We can’t not change the world. And advertisers believe we can make it better one message, one idea, one smile, one story, one campaign at a time. This is why the fine sense of humor with which a message of unity has been deployed through soccer makes so much sense. It is a source of […]
Creativity World Cup to be played in Cannes
Costa Rica will be playing in the fierce courts of the Grand Palais des Festivals in Cannes in what is considered the world of creativity. The best of the world will compete in the International Festival of Creativity and Costa Rican agencies have entered the fight for statuettes with 95 entries, which implies a significant […]
The World Cup in advertising
The World Cup is an opportunity of such dimension that the word itself falls short to describe its implications and scope in soccer. Brands understand this and polish themselves with creativity, productions and budgets unimaginable in our countries. Let’s start with“The Game Before the Game” by Beats by Dre, with a cast that brings us […]