The resurrection of Christ
At the end of this Holy Week, we arrive once again to Easter Sunday. We go through Lent, Palm Sunday, Maundy Thursday and Good Friday, the stories, recreations, processions, celebrations, masses, traditions, cults and everything that happens with more intensity during Holy Week in the Christian world. The central character is Jesus, his sinless life, […]
Private enterprise moves the world
A few years ago when we were preparing the Osa Campaign, the one that brought thousands of tattoos to our skin, what I said in that environment could have been adverse and aggressive to the idea. I was simply wrong, as the concept was well received, which I summed up in a few words: “the […]
Serendipity must be intentional
The Royal Academy Dictionary does not recognize the word serendipity. Fortunately today there is a free encyclopedia called Wikipedia where it is defined as follows: A serendipity is a fortunate and unexpected discovery or find that occurs when you are looking for something else. For those of us who don’t believe in luck, serendipity refers […]
Cannes Lions in sight
Every year the creative world celebrates the best of the best. It does it with applause, with ovations and with joy, with competitive pressure and with amazement, fascination and tension. It happens in the third week of June and in the south of France, precisely in that jewel of the Côte d’Azur called Cannes. Clients […]