There are no shortcuts in life

en la vida no hay atajos

The jails are full of people who thought they had found a shortcut. The courts keep seeing cases of every type, flavor, color and size related to those who thought they could cut a corner, jump a roadblock or circumvent a process. It sounds dramatic but it is not. Maybe it has happened to you […]

Today is the day of the publicist

Feliz día del publicista

Today is Publicist’s Day and this is a very good thing. On my side, I do not even know at what time I have already added more than 35 years of being an advertiser. Advertising is the occupation, activity, profession, art and business that has given me the most in life, as has been the […]

An interactive restaurant model

Un modelo de restaurante interactivo

It seems that the end of the usual menu is near, as well as the typical way of ordering food or drinks in a restaurant. Unfortunately, the bill will keep coming and therefore, we will have to keep ringing the American Express. First of all, let’s watch a short scene that anticipates, as an hors […]

Intel to invest $6 billion in Israel?

Intel

A few days ago I heard an opinion that left me cold: Intel’s exit was completely inevitable. Really? And why Israel, being outside the Asian production zone and despite being a country with high costs in general, is the chosen destination for an investment of 6 billion dollars? (1) What do they have that we […]

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