Young Lions 2011 Winners
Last night the results of Young Lions were announced, the creative duos that will represent our country in Cannes in the categories of Cyber, Print and Film. They were chosen by a jury made up of 19 renowned colleagues and friends of the media. Out of a total of 58 pairs, 14 reached the final […]
Record number of Costa Rican entries at Cannes
It is with great joy that I share with you some happy news: Costa Rica’s participation in Cannes is the largest in our short and successful history at Cannes Lions. With 58 entries for the country, the participating agencies will try to repeat finalists and Lions in the most important creative festival in the world. […]
Long live the difference (3).
In this third entry regarding our advertising industry in Costa Rica, I bring to your screen a first and very simple proposal: let’s celebrate all the differences and since it is better to do it in a single forum, let’s coincide in Ascap. Costa Rica has a small fraction of the planet’s territory, approximately 0.3%, […]
Competing to win (2).
At Incae I was taught a definition of strategy that I love. Strategy is about choices, about sacrificial decisions and about deliberately choosing to be different, as proposed by Michael Porter. Strategy is also about knowing clearly when to say no. Success will then be the result of a theme. Success will then be a […]