OLD WITH NO SURPRISES
I have just returned from the closing party of the Antigua Festival, with a mixture of emotions that although I find positive in the final balance, they originate in satisfactions and also frustrations. First and foremost, Costa Rica’s role was visible, clear, exciting and threatening as well, with applauded awards for Ogilvy, Publimark Lowe and […]
THE BRONZE TANTRUM
Winning at Film is difficult, and yet, as this example shows, it is more than possible. We already know the formula: that the idea surpasses what has been done before and surprises us afterwards. This piece was bronze at Cannes 2008, it is by BBDO Mexico and shows that simplicity is powerful and how important […]
JADE IS IN ANTIGUA
Today began the Antigua Festival in Guatemala, organized by UGAP. With almost a thousand pieces participating from agencies all over Central America, the organization and enthusiasm in this city is simply contagious. After our meeting yesterday of FECAP, the Central American Federation of Advertising Agencies, which brings together the associations of each country, and which […]
UNIQLOCK: 24/7 CONNECTION
This sensational idea by Uniqlo has become a winner of awards and recognitions, as it is a 24/7 presentation, placed in blogs around the world, as it is now in A Fuego Lento and for some time. The case is described in the video included, and the widget on the left in the column, […]