TODAY WE COULD REPEAT THE AGENCY OF THE YEAR
Today we could repeat in Tribu enough awards to be Agency of the Year in the Volcán Festival for the second consecutive year. We doubled in finalists to our closest competitor in this contest, jotabeqú, and a little more to Ogilvy, so the odds point to Tribu DDB. Of course I hope so, because we […]
THE VOLCANO ELEVATES OUR CREATIVITY
Raising the creativity of advertising agencies and commercial communication companies requires a clear understanding of the forces that can improve our competitiveness, so hopefully some key players in the market who are visibly unaware of them will read these paragraphs. And I am referring to Michael Porter’s thinking and competitiveness, in a brutal condensation relevant […]
50 FINALISTS FOR TRIBU DDB AT THE VOLCANO
The competition has been heating up with the addition of categories and the presentation of all the candidates for Volcanoes. While Tribu DDB has achieved the absolute majority of the finalists, scoring more than any other agency to repeat the top Volcano, at this point the truth is only one: jotabeqú and Ogilvy can win […]
JK Rowling: The fringe benefits of failure
J.K. Rowling Speaks at Harvard Commencement from Harvard Magazine on Vimeo. JK Rowling penned the bestselling Harry Potter page-turners — a spellbinding, seven-installment fantasy of wizards, warlocks and decidedly British texture that brought her from rags to riches. Why you should listen to her: A single mother who battled poverty and depression as she struggled […]